about

Who We Are / What We Do

We are a Los Angeles-based talent management and public relations agency, established in 1982, by entertainment and media industry executive Brad Lemack.

We develop, redevelop and brand established, new and emerging talent. We create, implement, manage and maintain strategic PR and brand awareness campaigns for individuals, companies, not-for-profit organizations, productions and products. We have a legacy of special event creation, promotion and not-for-profit fundraising. We also offer unique and highly impactful career coaching services for actors.

Our crisis PR services have supported many entertainment industry brands (both companies and individuals) respond to and manage through image challenges in both the court of public opinion and the court of industry opinion.

In August 2020, Brad published a COVID Update to The New Business of Acting: The Next Edition which explores the impact of the pandemic on the industry and guides actors in how to create and navigate a COVID-proof action plan for getting back on their career journeys in the “new normal.” COVID Update ranked Amazon’s #1 New Release in its genre when it was published.

The company’s publishing division, Ingenuity Press USA, develops and publishes books for actors and for readers interested in the business of acting, entertainment and performing arts, including Lemack’s own three popular books for actors, The Business of Acting: Learn the Skills You Need to Build the Career You Want, first published in 2002, The New Business of Acting: How to Build a Career in a Changing Landscape, first published in 2012 and The New Business of Acting: The Next Edition, published in 2018. 

Lemack & Company is the recipient of numerous awards for its work in the not-for-profit sector, including six prestigious PRo Awards for Excellence from the Publicity Club of Los Angeles, the prestigious PRism Award from the Public Relations Society of America and two National Marketing & Communications Awards from Big Brothers Big Sisters of America.

Company Notes

About Brad LeMack

Brad Lemack opened Lemack & Company in 1982, following his stint as a publicity executive at pioneering producer Norman Lear’s TV production company, housed on the lot at Universal Studios, in Hollywood.

He was responsible for the episodic and series publicity for many of the company’s network television hits at the time, which included The Jeffersons, One Day At A Time, Archie Bunker’s Place, Diff’rent Strokes, The Facts of Life and Square Pegs, as well as several after-school specials, syndicated programming and movies for television.

Previously, Lemack had been an innovative television and radio producer and broadcaster for many years in Boston.

Creating the opportunity to do the kind of work he has a passion for with the opportunity to develop, redevelop and brand new, emerging and established talent, Lemack & Company has since established itself in many areas of talent management and public relations, including entertainment, personality and book publicity, business, corporate and non-profit, special event creation, production and promotion, and career/brand development, marketing and career coaching for actors. 

In addition to Brad’s leadership at Lemack & Company Talent Management/Public Relations, he has also been a member of the faculty at Boston’s Emerson College Los Angeles campus since 1995, where he created and teaches courses in entertainment public relations, the business of acting and entertainment industry career development through the College’s acclaimed internship program. He is the recipient of Emerson’s prestigious 2022 Alan L. Stanzler Award for Excellence in Teaching, marking the first time a Los Angeles campus faculty member received a college-wide award.

In 2010, Brad added to his academic responsibilities when he joined the faculty of North Carolina's Elon University Los Angeles Program, where he created and teaches entertainment PR and film unit publicity. In 2013, he also created and taught a strategic acting for the camera class at California State University, Northridge.

Brad received his Bachelor of Science degree from Emerson College in communication studies and his Master of Arts in theatre arts and dance, with a concentration in performance for social change, from California State University, Los Angeles.

He is also the host of the YouTube series Web TV series Inside the Business of Acting and is the creator and host of RerunIt.com, which celebrates "classic" television celebrities and American pop culture.

Brad is the author of three popular books for actors:  The Business of Acting: Learn the Skills You Need to Build the Career You Want, The New Business of Acting: How to Build a Career in a Changing Landscape and The New Business of Acting: The Next Edition. Brad wrote a COVID Update supplement to The New Business of Acting: The Next Edition, which was published in August 2020, to address the impact of the pandemic on the business of acting. The supplement ranked as Amazon’s #1 New Release in its genre.He also co-authored, with Emmy Award-winning Jeffersons star and decades-long Lemack & Company client Isabel Sanford, her autobiography, titled You Can Call Me Weezy. 

He also developed and edited the book Acting and How To Be Good At It and Acting and How To Be Good At It: The Second Edition, by noted character actor, acting coach and another long standing Lemack & Company client, Basil Hoffman (foreword by Academy Award-winning director Sydney Pollack).

Brad also contributed to the book of the musical BARK and has two other plays and one other book currently in development. He is a regular contributor to the industry publication Backstage, where he writes about the business of acting.

clients

Current & Legacy Roster