about

Who We Are / What We Do

We are a Los Angeles-based talent management and public relations agency, established in 1982, by entertainment and media industry executive Brad Lemack.

We develop, redevelop, brand and represent new and emerging talent. We create, implement, manage and maintain strategic PR and brand awareness campaigns for individuals, companies, not-for-profit organizations, productions and products. We have a legacy of special event creation, promotion and charity fundraising. We also offer unique and highly impactful career coaching services for actors.

The company’s publishing division, Ingenuity Press USA, develops and publishes books for actors and for readers interested in the business of acting, entertainment and performing arts, including Lemack’s own two popular books for actors, The Business of Acting: Learn the Skills You Need to Build the Career You Want, first published in 2002, and The New Business of Acting: How to Build a Career in a Changing Landscape, first published in 2012.

Lemack & Company is the recipient of numerous awards for its work in the not-for-profit sector, including six prestigious PRo Awards for Excellence from the Publicity Club of Los Angeles, the prestigious PRism Award from the Public Relations Society of America and two National Marketing & Communications Awards from Big Brothers Big Sisters of America.

Company Notes

About Brad LeMack

Brad Lemack opened Lemack & Company in 1982, following his stint as a publicity executive at pioneering producer Norman Lear’s TV production company, housed on the lot at Universal Studios, in Hollywood.

 

He was responsible for the episodic and series publicity for many of the company’s network television hits at the time, which included The Jeffersons, One Day At A Time, Archie Bunker’s Place, Diff’rent Strokes, The Facts of Life and Square Pegs, as well as several after-school specials, syndicated programming and movies for television.

 

Previously, Lemack had been an innovative television and radio producer and broadcaster for many years in Boston.

 

Creating the opportunity to do the kind of work he has a passion for with the opportunity to develop, redevelop and brand new and emerging talent, Lemack & Company has since established itself in many areas of talent management and public relations, including entertainment, personality and book publicity, business, corporate and non-profit, special event creation, production and promotion, and career/brand development, marketing and career coaching for actors.

In addition to Brad’s leadership at Lemack & Company Talent Management/Public Relations, he has also been a member of the faculty at Boston’s Emerson College Los Angeles campus since 1995, where he created and teaches courses in entertainment public relations, the business of acting and entertainment industry career development through the College’s acclaimed internship program.

In 2010, Brad added to his academic responsibilities when he joined the faculty of North Carolina's Elon University Los Angeles Program, where he created and teaches entertainment PR and film unit publicity. In 2013, he also created and taught a strategic acting for the camera class at California State University, Northridge.


Brad received his Bachelor of Science degree from Emerson College in communication studies and his Master of Arts in theatre arts and dance, with a concentration in performance for social change, from California State University, Los Angeles.

He is also the host of the Virtual Channel Network Web TV series Inside the Business of Acting and is the creator and host of RerunIt.com, which celebrates "classic" television celebrities and American pop culture.

He co-authored, with Emmy Award-winning Jeffersons star and decades-long Lemack & Company client Isabel Sanford, her autobiography, titled You Can Call Me Weezy.

He also developed and edited the book Acting and How To Be Good At It and Acting and How To Be Good At It: The Second Edition, by noted character actor, acting coach and another long standing Lemack & Company client, Basil Hoffman (foreword by Academy Award-winning director Sydney Pollack).

Brad also contributed to the book of the musical BARK and has two other plays and one other book currently in development.

clients

Current & Legacy Roster



Submission/Inquiry Guidelines

Actors seeking management representation may submit relevant materials by e-mail, to: Submissions@LemackCo.coM.

Perspective public relations, branding and private coaching client inquiries are welcome, by e-mail, to: Inquiries@LemackCo.coM.

 

Other Passion Projects

Other Projects We're Also Involved With

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RerunIt

RerunIt.com celebrates American pop culture with a library of on-demand video interviews with television and film celebrities who have helped create, shape and define the media landscape, becoming icons in their own right in the process. This rare, exclusive content is repurposed from television and radio interviews dating back to the 1970’s.

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The New Business of Acting

In an expanded and updated follow up to his popular first book, The Business of Acting: Learn the Skills You Need to Build the Career You Want, Brad Lemack offers both young, new-to-the-business and "working" actors a vital perspective on the changing landscape in which they seek to launch, grow and brand (or to reinvent and rebrand) their professional careers. The New Business of Acting: How to Build a Career in a Changing Landscape teaches actors how to be smart, proactive and strategic throughout their career journeys.

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Inside The Business Of Acting

The Web TV series Inside The Business of Acting, hosted, Brad Lemack, features one-on-one conversations with successful, working actors and other industry professionals talking about their career journeys, turning points and lessons learned along the way. The on-demand series guides viewers through informational and entertaining conversations designed to empower young actors in the journeys of their own careers.

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